Branding

Casualties of Discounting

January 22, 2013 By // 1 Comments

Permit me to paraphrase, and hopefully not mutilate, the lead from a recent article on strategy + business, the Booz & Co. (nee Booz Allen & Hamilton) online magazine: It’s a tough world ….  New technologies … have permanently changed the [law firm selection ]experience. Meanwhile, a sluggish economy and rising competition are testing brand loyalty.
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Articles, Branding, Business Models, Compensation, Cultural Considerations, Finance, Marketing

Allen & Overy’s Annual Review: Compared to Yours?

March 22, 2012 By // 0 Comment

From Allen & Overy’s 2011 Annual Review, which I happened to pick up in a visit to one of their offices last week, come some thoughtful essays you wouldn’t expect to find were it the usual firm’s “higher, faster, bigger, stronger, better, wider, longer, lower” sort of exercise in self-congratulatory high-gloss prose. A sampling. From Professor
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Articles, Branding, Business Models, Leadership, Marketing