Branding

The Power of Asking

Today we have a column by my partner in Adam Smith, Esq., Janet Stanton. Before joining Adam Smith, Esq., Janet had years  of experience leading highly profitable teams of professionals at a global communications agency for clients such as Pfizer and the US Department of Defense.  For the last several years of her tenure at
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Articles, Branding, Cultural Considerations, Marketing

The Credo Card

If you’re like me, you travel a lot. and you almost certainly have your own views of, and preferences among, the familiar roster of hotel brands, Hilton, Marriott, and Sheraton, but also at the high end Fairmont, Four Seasons, J.W. Marriott, and Ritz Carlton. All of the latter are without fail lovely “properties” (as the
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Articles, Branding, Business Models, Cultural Considerations, Leadership, Marketing, Practice Group Management

Take Our Law Firm Taxonomy Survey

At the conclusion of the final article in the “Law Firm Taxonomy” series (the article on Synergistic Super-Boutiques), I invite readers to take a survey offering your thoughts about the taxonomy structure in general, a few pointed questions about your firm in particular—don’t worry, it’s anonymous—and perhaps of greatest interest, I seek your input into
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Articles, Branding, Business Models, Leadership, Strategy

A law firm taxonomy: Introduction

We humans like to put things in categories. And while we can get it plain wrong, or mix up two categories benignly or malignly, there’s no question our propensity for categorization—from friend or foe and food to poison, to Linnaeus, to the periodic table, to the Dewey decimal system—has gotten us a long way on
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Articles, Branding, Business Models, Finance, Globalization, Leadership, Partnership Structures, Practice Group Management, Strategy

Casualties of Discounting

Permit me to paraphrase, and hopefully not mutilate, the lead from a recent article on strategy + business, the Booz & Co. (nee Booz Allen & Hamilton) online magazine: It’s a tough world ….  New technologies … have permanently changed the [law firm selection ]experience. Meanwhile, a sluggish economy and rising competition are testing brand loyalty.
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Articles, Branding, Business Models, Compensation, Cultural Considerations, Finance, Marketing

Allen & Overy’s Annual Review: Compared to Yours?

From Allen & Overy’s 2011 Annual Review, which I happened to pick up in a visit to one of their offices last week, come some thoughtful essays you wouldn’t expect to find were it the usual firm’s “higher, faster, bigger, stronger, better, wider, longer, lower” sort of exercise in self-congratulatory high-gloss prose. A sampling. From Professor
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Articles, Branding, Business Models, Leadership, Marketing

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