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Monday 6 September, 2010
November 2004 Archives
Announcing the launch of the "Adam Smith, Esq." official "Savvy Blawgers
Panel," a brain trust I will rely upon to sound off and chime in on
(hopefully) interesting ideas I will query them about every so often—not
so often as to wear out Adam Smith's welcome, but often enough to keep
the Panel, and you, dear reader, engaged. The notion is to pose
a question, collect answers, and publish them here on "Adam Smith,
Esq." for the edification of all.
What will these topics be, and who are these people?
The topics will range from the high-end and deeply strategic ("The
future of '[.....]'") to the practical and down-to-earth ("The gadget
I could not live without is ..."). Readers are also invited
to submit mind-bending or just plain irritating questions of their
own, understanding that the editor (Bruce) reserves the right to accept,
reject, edit for clarity or brevity or good taste, and so forth--and
know that all decisions of the judges are final.
The panelists are a highly selective group of outstanding members
of the legal blogosphere: Once all have confirmed their acceptance
to this august panel, I will post a list identifying them and their
blawgs. For the moment, I hope to be able to promise a treat
in the quality, acuity, variety, and overall sassiness of the group. We
don't need no shrinkin' violets!
Stay tuned; the first Savvy Blawger Query will be posted shortly.
Rees Morrison, a longstanding observer of all matters law and business,
opines that
vis-a-vis in-house law departments, at least, there is no such thing
as management by following "best practices," because they simply do
not exist.
To buttress his thesis, he cites no less than philosophy, economics,
psychology, and sociology. Never let it be said that I shy from
a deep conversation, so let's plunge in and evaluate Rees' arguments.
Philosophy: Here he makes essentially an epistemological argument:
That no one can define the "best" to begin with ("despite thousands
of years of effort,...we cannot reach consensus on what it means to
lead a 'good' life"), that determining cause and effect is elusive,
and [oddly enough—I would have thought this belonged under "economics"]
that lawyer productivity is notoriously difficult to measure.
Economics: First, he observes non-controversially that every
management practice involves "trade-offs." Indeed,
this is a paraphrase of the textbook definition of economics as the
study of the allocation of scarce resources. Yes, you can use
your first-round draft pick on a quarterback or an offensive lineman
but not both, and if your department chooses to spend its annual IT
allocation on knowledge management rather than document management,
you have in some tautological sense "traded off" DM for KM. Next,
he notes that in a competitive marketplace today's innovative best
practices will be copied by the competition (thus failing to provide
enduring competitive advantage), and also, as something of a non sequitur,
that the "law of diminishing returns" means the spread of a "best practice"
to every corner of the department will not be as valuable as its initial
introduction. Innovation can indeed be copied, but that scarcely
implies one shouldn't try. Who out there thinks DuPont's decade-long
lead in introducing the "DuPont
Legal Model" hasn't conferred a lasting
advantage? As far as "diminishing returns" goes, he's simply
confused. Sure, learning curves flatten and [the rate of increase
in] returns diminishes, but both the fat part of the learning curve
and the fat part of the returns are genuine.
Psychology: As I understand him here, he's essentially arguing
that because human decision-making is flawed (we over-emote and under-reason,
hate cognitive dissonance, tend to prefer confirmation of pre-existing
attitudes over genuine receptivity to new information), then no decision-making
can be trusted. This is a bridge too nihilistic for me: If
he's really serious on this score, then his column is meaningless because
everyone will choose to see in it what they want to see, and he in
fact only wrote it at the urging of some ill-understood subconscious
drive. Whoa, boy!
Sociology: Group think, peer pressure, and dysfunctional group
dynamics all infect decision-making, so who's to say that the chosen
course is "optimal" and not merely "politically feasible?" Reasonable
questions all, but I've worked in offices with an open, collaborative,
"think out loud" dynamic, and in offices where the playbook was "Lord
of the Flies." Guess what? You can tell the difference,
and act accordingly.
What does this add up to? To a degree, the argument that there
is no such thing as [enduring] "best practices" is obvious and non-controversial.
The goalposts are always receding, after all. IBM Selectrics
justifiably had a corner on the market in their day. But ultimately
I must conclude that the essay fails the essential test of common sense.
That we cannot know everything does not mean we know nothing;
that we make mistakes does not mean we're incapable of enlightened judgment;
that decision-making under uncertainty can get things wrong does not
entitle us to wait until all the facts are in.
And that you read it from the pen of a distinguished observer of this
landscape, or an analytically minded economist/blogger, does not mean
it's gospel.
InfoWorld's cover story is "The
Top 20 IT Mistakes," and
it's a rogues' gallery indeed. Amusingly, many are the converse
of another: For example, "botching your outsourcing strategy"
vs. "offshoring with blinders on."
The moral I take away is that many of these are not "IT" mistakes—they're
people mistakes. Ones like "discounting internal security threats"
are obvious enough; depending on whether you believe Gartner, 70%
of security incidents involving an actual loss are inside jobs. But
others, while less blatant, are still at bottom people issues:
- "promoting the wrong people:" Well, sure; don't
assume your top technologist deserves or wants a management position.
- "mishandling change management:" Change is a constant,
but so is people's resistance to same. You must anticipate
this and bake it in to your project planning.
- "mismanaging software development:" Which most
frequently occurs when frustrated IT managers throw more and more
of the "mythical man-month" at a tardy or delayed project. The
solution instead is to find better programmers; "almost nothing else
matters, really."
- "letting engineers do their own QA:" Res ipsa loquitur.
I recommend you read it all—and this goes double for those of
you in the audience who are not in IT management. This
is a devil you need to know.
What enterprise software market is growing 15%/year and is expected,
if anything, to accelerate in the next few years? If you answered,
"Sarbox compliance app's," guess again: They grew far
more than 15% in the last couple of years but must, by nature, slow
down. "No such software?" Cute, and yes it has
been painful since the bubble, but the real answer is "Business Performance
Management" software.
At least since I was in MBA school, when it was called "executive
information" or "decision support," what it's supposed to do is display
in one place, usually through a dashboard or scorecard interface, a
wide array of financial and strategic information, all tied to real-time
operational performance, summarized so as to enhance trend-spotting,
exception analysis, and strategic decision-making in general. Sounds
great, but as with so many IT initiatives that are predicated on the
assumption that one can seamlessly tie together information from different
databases on different systems installed at different times for different
purposes, well, you get the idea.
What's new this time?
- The Web in general, and XML standards in particular, provide new
tools for integrating data across legacy platforms.
- Sarbanes-Oxley (yes, it is ubiquitous—it's not your imagination)
has mandated unitary and uniform financial reporting.
- BPM software is getting cheaper ($50,000—$150,000 for a company
today vs. $250,000 and up previously).
Typically (human nature being what it is), corporations undertake
a BPM implementation to deal with an exogenous shock. The California-based
chain "Smart & Final" adopted it when a state-wide grocery workers'
strike threw their business a happy curve (as a non-union shop, customers
reluctant to cross picket lines favored them instead). Universal
Pictures bit the bullet after 9/11 when its theme-park traffic tanked. Viasys,
a healthcare roll-up combining over a dozen companies with the resultant
tower of financial Babel, had little alternative if they wanted to
stay on the SEC's good side. PMI Mortgage Insurance discovered
the recent tidal wave of refinancings left it with no handle on its
portfolio risk. And so on.
An effective BPM implementation can provide solid numbers on things
you need to know about (the cost of associate turnover, for example,
or the profitability of a far-flung office), but also can produce informational
kryptonite that must be zealously safeguarded until ready to see the
light of day. For example? Not just the profitability of
a particular partner or a particular client relationship, but trends
over time, and enough background to enable you to form a view as to
whether the positive trends can be sustained and the negative trends
reversed. As one of the CFO's who's been through it says:
"Everyone who goes down this path needs to realize that this
is not an IT project."
Knowledge remains, however, power.
Long overdue is the entry of Monica Bay, editor-in-chief
of Law Technology News and
editorial director of Law
Firm, Inc. and
Small Firm Business into
the blogosphere with her already-engaging blog, The
Common Scold. Two days before Thanksgiving, it is well to
remember that the Puritans bequeathed to us many more lasting cultural
ingredients than just the traditionally enshrined turkey dinner—and
Monica reminds us that one icon (OK, without warm and cozy overtones)
is that of the "common scold," a disputatious and vexatious woman who
stuck her nose into everything and voiced her negative opinions without
inhibition.
This, trust me, Monica is not.
OK, I will stand by the part about expressing opinions without
inhibition.
On
subjects from legal technology to the status of professional management
of law firms, and gratefully including her (and my) beloved Yankees,
Monica's engaging and wide-ranging voice, and her astute ability
to point out either the monstrosity that the rest of
us have ignored or the baffling absence of something that clearly ought to
be there, are profoundly welcome. Not that she needs encouragement,
but "Go, Monica!"
Is CRM [Customer Relationship Management software] a
bridge too far for a firm? This question is probably a tar pit
from which one cannot emerge unsullied with a single, unitary correct
answer, but as both the power of CRM applications and the competitiveness
of the landscape grow, it's none to soon to ask this question about
your firm if you haven't already.
The goal of CRM is breathtakingly easy to state: To
make your business more client-centric. What does that mean in
reality? Among other things:
- that from the inception of a relationship as a prospect through
initial engagement and, we may hope, outwards to the horizon, information
about the client (both "soft" and "hard") is captured and available
to anyone positioned to deal with the client;
- that fee earners see and understand with crystal clarity that their
return for getting information into the system is repaid multiple
times over once they have a deeper and more intimate view of the
client's needs and history with the firm; and
- that information is recorded only once and only in one place.
Undertaking a CRM implementation, particularly in the culturally baroque
venue of an "eat what you kill" firm, realistically means a few additional
consderations:
- keep it simple ;
- do not try to do everything;
- focus only on what key fee earners and decisionmakers need.
Typically, the key functionalities and pieces of information have
to do with the firm's history with the client, who has interacted with
whom on what, and some rudimentary "segmentation" facility for assessing
at a very seat-of-the-pants level whether a client would be receptive
to an overture from another of the firm's practice groups.
As I said, CRM—perhaps like KM—has a blindingly simple
appeal. So the devil is in the details. But how irritated
have you been to call your credit card company about a billing question,
dutifully punch in your 16-digit account number (and maybe your zip
code as well), to be delivered to a noxious numbered menu of irrelevant
choices, at last to get the ear of a human being, and begin at once
by starting all over with your account number? That system was
designed by a bank-centric, not a customer-centric, brain. Don't
do as they do.
It has long seemed to me that the corporate-land debate over whether
the CEO and the Chairman should be one person or two mirrors the law-land
debate over the relationship between the Executive Director (or equivalent)
and the Managing Partner. On the premise that we might learn
something from the corporate experience, here is another top-drawer
McKinsey piece on the promises and perils of same. The conceptual goal should be to simultaneously separate and fortify the roles of: (a) keeping the trains running on time, and overseeing finance, IT, HR, and facilities (the Executive Director/CEO); and (b) deciding on strategic direction, practice group investment/scale-back, office opening/closing, etc. (the Managing Partner/Chairman, or managing committee/board of directors). Corporate-land has learned over a period of many decades that strategy and management are two different skills. Why should law-land presume to be removed from, or above, this insight?
Guess what the challenge primarily comes down to? People! Specifically:
- relying upon a commitment from and leadership by the executive
committee;
- defining the proper roles ("sphere of influence") for each;
- getting the timing right;
- appointing a suitable person to each post; and
- making sure they co-operate productively thereafter.
None of this is revelatory stuff, but according to McKinsey it's too
often honored in the breach. The difficulty stems precisely from
the radical behavioral changes required. Consider: Intel chairman Andy Grove said that dropping the role of CEO was one of the most difficult transitions in his life but that he learned in this way to control a tendency to dig into details and dominate decision making. Another US chairman who previously wore both hats says that when employees turn to him for management guidance, he routinely refers them to the new CEO, even if he himself has the answer.
A solid approach to finessing the radioactive issue of "taking away responsibility" is
simply to incorporate the bifurcation as part of succession planning,
so everyone's expectations are realistic upfront.
Once the split is in place, the devil is in the details, in making
it work. At the end of the day, a CEO (or Chairman) who doesn't
realize in his heart that his only ultimate power is moral suasion
is doomed to failure. The Type A people at the top of an AmLaw
200 partnership are not shrinking violets and not amenable
to a command-and-control approach. As McKinsey says, it's all
about the people. [Side note: As President of our Upper
West Side co-op for nine years, with a board made up of overachievers,
I have internalized this learning in spades. Not only are my
fellow directors whip-smart, they're my neighbors and all of us are
unpaid. Repeat: Moral suasion.]
Now, the analogy between a sophisticated law firm and a public corporation
can be overstated, and in lieu of Delaware corporate law supplemented
by by-laws, the constituting document is fundamentally the partnership
agreement. The McKinsey piece is worth a read, though, if not
for one-to-one mapping onto law-land, simply for its dead-on insight
into the human challenges involved.
With tremendous sadness I report that Janet and I learned yesterday
that our 15-1/2 year old short-hair, black & tan, miniature dachshund,
Sparky, has cancer. A "mass," as the vet diplomatically put it,
about the size of a lemon on the X-ray, at the rear of her abdomen
against her kidneys. For the past several weeks she had seemed
suddenly to have slowed down. She was 15 going on 4,
but 15-1/2 going on 17. Now we know.
Sparky came into our lives at age nine weeks just four weeks after
Janet and I were married, and she has been a deeply good and loving
dog. We will obviously take the most humane care of
her possible and will ensure she experiences no suffering. (For now,
she's in zero pain or discomfort.)
All dogs go to heaven.
A trend emerging, I believe, from the competitive landscape is that
the AmLaw 100 are "pulling away," competitively, from the AmLaw 101-200.
So when a star among the "second 100," like Boies-Schiller, misses
a calendar deadline that goes all the way up to the 9th Circuit, attention must be paid.
More interesting from the perspective of this blog is the debate articulated
by the judges: "In the modern world of legal practice, the delegation of repetitive legal tasks to paralegals has become a necessary fixture. Such delegation has become an integral part of the struggle to keep down the costs of legal representation," Schroeder wrote.
But Judge Alex Kozinski, who was joined by M. Margaret McKeown and Pamela Ann Rymer in dissent, would have none of it.
"While delegation may be a necessity in modern law practice, it can't be a lever for ratcheting down the standard for professional competence," Kozinski wrote. "If it's inexcusable for a competent lawyer to misread the rule, it can't become excusable because the lawyer turned the task over to a non-lawyer."
"The error here -- whether made by the lawyer, the calendaring clerk or the candlestick maker -- is inexcusable."
There you have it, courtesy of the 9th Circuit: Is, indeed, the tradeoff
between the modern and integral necessity of keeping down costs and
dumbing down professional standards? This is a debate the last
of which we have not heard.
My answer, in case you asked, is that technology will enable even-higher
professional standards (cf. the ability of pharmaceutical software
to pick up on dangerous drug interactions without human oversight)
while also bringing down costs, certainly for commodity issues like
making filing deadlines.
The Holy Grail of assembling the most potent and effective team for
a client matter is, simply put, to have the right people in the right
place at the right time. Wal-Mart (and other companies like Toyota)
have achieved this with inventory and supplies; what stands in the way
of achieving a similar high-productivity, high-delivery-level miracle
with people? After all, in a knowledge organization such as a law
firm, talent is your inventory.
Of course, all talent is by no means equal, so to prepare the groundwork
for "human capital management" means identifying and grouping your people
by their subject-matter expertise and their level of experience. In
a law firm, much of this work is essentially done: "senior corporate
partner," e.g., says pretty much all you need to know. But
other distinctions are fuzzier, and worth taking the time to delineate. For
example, when is a "senior securities associate" more appropriate for
a financing deal than a "junior asset-backed finance partner"?
Again, our friends at McKinsey have
done a yeoman job of laying it out. Patterns may emerge that cause you
to re-think how you've always done things. McKinsey offers the
example of a $100-million/year "corporate law firm" with undue attrition
among senior associates, causing, in turn, an increase in writeoffs. If
it were to turn out that many of the departed, disgruntled associates
had been working on a particular class of deals with a particular handfull
of partners, that case-assignment pattern could be broken.
So can you run out and buy this software? Not quite yet; McKinsey
estimates another year to 18 months before it shows up in any form remotely resembling off the shelf. But considering that it addresses
the absolutely indispensable core of your competitive distinction—your
talented lawyers—you should be thinking about it now.
A theme of this blog is that the "default" approach to
issues in law firm management should be that much can be learned from
the enormous literature on corporate management. In other words,
barring unusual circumstances unique to the profession (which
always includes the sui generis cultural identity of a law firm),
the dynamics of law firm management are not utterly distinct from
the dynamics of a like-sized corporation in a high-end service business. So
when an outfit like McKinsey writes
about knowledge management for companies,
it's presumably worth a read to see what light it shines on KM for law
firms.
Characteristically—and I believe, correctly—McKinsey approaches
the challenge of KM with a market-driven mindset. That is, treat
the exchange of knowledge within a firm as a marketplace, albeit one
with idiosyncratic features, and use what we know about the power of
markets to drive KM. Specifically:
- The "supply" of knowledge comes from smart people providing their
distinctive expertise.
- Those people, in turn, must be recognized for their contributions
above and beyond their passive peers.
- And they must get credit (their intellectual property must be respected);
nothing is more demoralizing to a junior person than to see a senior
take credit for their ideas.
- Senior management must get conspicuously behind the creation and
upkeep of the KM marketplace.
At the KC Forum I blogged here
recently, a fascinating side "conversation" was on how UK and US firms
approach KM differently: Essentially, UK firms are people-intensive (having
dedicated lawyers draft model documents, e.g.) and US firms are technology-intensive
(search, taxonomies, and meta-tagging, e.g.). Which side
does McKinsey come down on? Both. They call for a small team
(two dozen people for a "large investment bank") to fulfill roles such
as editor, "knowledge domain owner," and quality assurance, while at
the same time confirming the virtue of effective and targeted technology
(for example, deeming it a meaningful success to reduce the number of
searches required to find a pertinent document from 5 to 1.2).
But isn't there a chicken and egg problem with launching any KM marketplace? To
wit, what user will go to a KM repository that has little content and
what supplier will write for a repository that has no users? Interestingly,
if McKinsey knows whereof they speak, it takes as few as 700—1,000
documents to achieve critical mass. Has your firm got, say, that
many briefs lying around?
Yeah, I thought so.
Just four weeks left to nominate the best technology users in the legal
profession for Law Technology News's Annual Awards, in these
categories:
- IT Director
- Champion of Technology
- Most Innovative use of Technology by a Law Firm
- Most Innovative use of Technology by an In-House Legal Department
- Most Innovative use of Technology During a Trial
The nomination form is here. This is a high-profile opportunity to obtain deserved recognition for your IT accomplishments. Who is worthy? You know who
you are....
Back from the truly lovely Midwest oasis of Bloomington, Indiana
(approx. 40 miles south of Indianapolis), where I had the pleasure of
guest-lecturing to a group of 30 or so smart, inquisitive, and polite-but-challenging
2L's and 3L's. Bloomington, and the Indiana University campus,
are full of architectural gems and monuments both, with brick sidewalks,
rolling terrain, and that ineffable "college town" feel. At
a Starbucks right across the street from the law school, the crowd could
almost have come from the Upper West Side (well, half the crowd, anyway). Midwest hospitality may be what it's cracked up to be. Prof. Henderson and Lauren Robel, the Dean of the Law School, were exemplary hosts in their willingness to spend time and make me feel at home, and I can report that the IU Law School library is one of the most beautiful I've seen. Maybe it even encourages students to spend time there. Be that as it may, the Dean and the Professor are people I am proud to know now in person. And the hospitality runs across the board: When I went to
the front desk of the charming B&B I was staying at at 6 am to see if
I could get advice on a running route, I got 5-10 minutes of informed,
accurate, and inspired advice complemented by a highlighted map. And
a wonderful run it was.
I'll report very very briefly on what the class I taught was about: The
AmLaw 200 and various historical, geographical, financial, and cultural
perspectives on same (yes, full of charts and graphs). The final
part of my presentation dwelt on the highly statistically significant
(<0.01 chance of random), and highly negative, correlation
between profits per partner and associate satisfaction. Pick
the "associate satisfaction" metric you want—"family
friendly," "realistic billable hours expectation," "open-ness about financials,"
etc.—and the negative correlation is striking. As one student
pithily put it: "Anywhere I'd want to be an associate I would definitely
not want to be a partner."
Choose, indeed, your poison.
I look forward with delight to being invited to guest-lecture at Indiana
University School of Law/Bloomington in Prof.
William Henderson's "The Law
Firm as a Business Organization" course. I fly out there early
tomorrow morning.
Full report when I return late Wednesday.
"The
Industrialization of the Law Firm" is the ambitious,
but fair, title of a piece by A. Harrison Barnes, Esq., founder of BCG
Search. His conclusion?:
"Today's law firm environment is, in a sense, now being
controlled by Adam Smith's 'invisible hand'--for better or worse."
He leaves little doubt, I must hasten to add, that he firmly believes
it has been for the worse: The law firm environment "has become
a very tormented place," loyalty has "deteriorated dramatically," and
the "Greedy Associates" chat boards are emblematic of the parlous state
of the profession.
First, Barnes' argument in a nutshell; then, my take.
Barnes starts by introducing an elysian "pre-industrialized" law firm,
an "insular" and "predictable" place where associates joined out of law
school, made partner almost without exception, and stayed until retirement. Lateral
hiring was unthinkable, lockstep compensation ruled, and bills were for
the [perceived] value of services rendered. The first stage of
"industrialization" occurred from the 1950's to the 1970's, as American
corporations grew and demanded correspondingly larger scale from their
law firms of choice. Firms in turn expanded by hiring more associates—but
then came the realization that not all associates could make partner,
lest profits per partner take a nose-dive. From this pressure emerged
the classic "Cravath model," wherein associates are paid handsomely in
exchange for the tacit understanding that virtually all will fall short
of partnership. With the increase in leverage provided by more
associate bodies came, as well, the billable hour as the default fee-setting
mechanism.
The second stage of "industrialization," from the 1980's to today, saw
the introduction of two-tier (equity and non-equity) partnerships—according
to Barnes, largely instigated by consultants promising increased profits
through increased leverage. [Preliminary results from the Law
Firm Research Project belie this promise, but that is a separate
topic.--Bruce] The toxic result of this nefarious "stratification"
of the partnership was compounded by the death of lockstep compensation
and the introduction of performance-based compensation. Performance-based
compensation, in turn, fueled the growth of lateral mobility, through
both a "demand" and a "supply" effect: The
demand being firms' need for high-performance teams, and the supply being
such teams who deemed themselves insufficiently appreciated at their
current firm. Firm mergers, as well, took wing.
Now, as noted, Barnes points with alarm and views with despair these
developments. You should not be shocked to learn that I have a
different view. My recap?
Pre-Industrial vs. 21st Century Firms
insular, predictable |
global, metamorphosing |
partner "tenure" plus lockstep stifles
initiative |
pay-for-performance fuels innovation |
human and intellectual assets trapped
wherever they landed |
human and intellectual assets free
to pursue the most rewarding environment |
fixed business model |
plethora of business models (not, to
be sure, all equally successful) |
client/firm relationships locked in
through pedigree |
clients highly sophisticated and demanding
of value across the array of a firm's offerings |
I for one know in which world I prefer to live. That said, Barnes'
lamentations about the incivilities of today's world, including most
gravely the deterioration of loyalty to and by firms, are real. But
to postulate that the "Greedy Associates" boards constitute the best
representation of the state of the profession today is nonsense on stilts. Indeed,
this reminds me of the (deeply uninformed) debate over "outsourcing"
jobs—and yes, Barnes does not hesitate to get in a last jab on
this very point. One should not make public policy based on analysis-by-anecdote,
and one should not assess the evolution of the profession during the
past 50 years based on internet chat boards.
My reaction to the "industrialization" story Barnes recounts is, in
fact, entirely different: What took so long? I suspect Adam
Smith himself would have a similar view.
My good friend and crack wordsmith Michael Clark of EDDix
LLC is striving to break new ground in the world of publishing/distribution,
by charging a pretty penny (>$2,000) for a conventional copy of his new
book covering the landscape of Electronic Data Discovery, but also by distributing
it in pieces across a number of blogs, with each piece free. (See
the EDDix site for the full story.)
Adam Smith, Esq. is pleased to be selected by Michael as a participant,
and fittingly enough given our economic focus we opted for the section
of his book dealing with revenues, margins, and growth strategies. First,
Michael's piece itself is here.
My take? Beginning at the end, Michael encapsulates growth strategies
nicely. "Go for the low-hanging fruit." 'Nuff said.
The variance between revenue and margins is of far greater interest. Here's
how I would visualize it:

As
Michael implies, contrary to the received wisdom, leveraging IP assets
through technology is not the profit driver it's cracked up
to be, but personalized, human-touch consulting remains the fattest margin
piece of the pie. Why?
- Technology is, at least in EDD-land, a commodity. This is not
quite the famous "IT doesn't matter" argument, but it's an argument
that there is no competitive advantage to be found on the technology
frontier. No wonder margins are relatively thin.
- People, on the other hand, are a difficult asset to acquire (in the
proper combination of quality and quantity, that is) and a difficult
asset to replicate. This is not just true vis-a-vis one's competitors
in EDD-land, it's probably even more true vis-a-vis one's customers. In
other words, consulting services are the single most difficult piece
of EDD "production" for a client to do for themselves.
Thanks, Michael: Strong, good stuff.
Not to appear to be piling on, but here is yet another call for the
introduction of merely sane and rational, everyday business management
processes into law firm land.
In this case, the topic is not recondite in the least: Plain old
cash management and timely collection of accounts receivable. Big
yawn? Well, consider:
- If a firm's weighted average cost of capital is 7% (scarcely an aggressive
estimate);
- And if a $10-million fee has been billed but is being "neglected;"
- The outstanding receivable is costing the firm $13,500 per week.
Any number of reasons are evinced for firms' being less than assiduous
in minding their receivables, but they add up to a flat-footed failure
to recognize that law firms are not magically exempt from the rules of
Management 101:
- No single person oversees all of the outstanding bills to a single
client; they're "overseen" (indulge us in applying the term) by each
partner for his/her matters.
- A client may be debating or protesting a specific bill on one matter,
so the firm feels hobbled in pursuing all other non-disputed bills.
- It's awkward to have a conversation about the $10-million outstanding.
The rebuttals to which, in order, are:
- Appoint a "fixer."
- Are you serious? Would the client be so indulgent with its
customers?
- See #1.
Here again we have law firms in a behavior pattern that would be laughable
in corporate-land; it's the equivalent of a major company assigning its
customer collection follow-up to the troops on the factory floor, or
to its sales force.
Adopting straightforward cash management disciplines is not an act of
hostility towards your clients: Imagine, they might even view it
as an indication of professionalism.
So said the famous Eric Raymond about quality control in open-source
software.
And thanks to a reader who took pity on me for my screed against IE
and suggested a fix, it is now rendering correctly. Rick (and you
know who you are), guest-blogging privileges any time you ask.
Some readers have emailed that Internet Explorer does not seem willing
to display some graphics on this site. (It also offsets the calendar
archive, but that's relatively minor.)
I have two reactions: First of all, the site renders correctly
under Netscape, Firefox, and Opera. Mac-centric
friends also reports it works under Safari, so this would make IE the
odd Bill Gates man out. But second, IE has an undeniable hugely
predominant market share, so I will bow to reality and attempt to wrestle
this highly irritating Gates-ian imposed hiccup to the ground.
In the meantime, take my advice (and that of Walt
Mossberg of the WSJ)
and just ditch IE once and for all. Face facts; IE is buggy, consummately
virus-prone and insecure, and loves pop-ups and spyware. Do you
need this on your desktop? IE is a perfect example of what monopolies
wittingly or unwittingly do to the marketplace: Suck all of the
"consumer surplus" out of it and appropriate it to themselves.
Redmond editorial over.
The reflective and nuanced "Adam Smith, Esq." will reappear
in the next post (assuming it has nothing to do with Microsoft).
Electronic Data Discovery may, according to this
piece, harbor a rich, hidden
revenue and profit opportunity for firms—just bring the capability
to perform EDD in-house.
Would that it were so simple. My instincts to reject grafting
this foreign body into a law firm rest on more than Management 101's
dictum to "stick to your knitting" (or, in consultant-speak, "core competencies"). To
begin with, there are evidentiary and potential malpractice issues: When
your firm handles electronic discovery in-house, you will need to be
prepared to testify as to the "chain of custody" of the resulting work
product. The invitation to the cross-examiner to probe the swamp
of conflicts of interest will be irresistible. And,
should anything slip between the digital stools, suspicion may arise
not just of simple error or innocent lapse, but of evidentiary spoliation.
But this is a blog about economics, not about the Rules of Evidence
or insurance premiums.
EDD appears to me almost uniquely ill-suited to bringing
in-house because of some of the unusual characteristics of it as a market
(some of which, in fairness, the author acknowledges):
- The demand for EDD capacity is innately characterized by spikes and
troughs; capacity will, more or less continually, be lying idle or
be completely overwhelmed, reducing you to outsourcing willy-nilly. "You
cannot build the church for Easter," but Easter happens several unpredictable
times a year with EDD.
- EDD, quintessentially a hardware- and software-driven expertise,
will be in a constant state of evolution. An investment in EDD
resources today will be obsolete—when? One year? Three? Will
they be fully amortized well before that? And will you know what
to buy at that point? Remember, this industry is still young;
it barely existed five years ago.
- Finally, the structure of the EDD industry itself, I would argue,
makes building internal EDD capacity a remarkably short-sighted exercise. I
say this because the industry itself is in a profound state of disequilibrium,
with anyone who's ever walked past a copying machine, it seems, declaring
themselves an EDD vendor. Profit margins are (in the short run)
very high because demand is all but inelastic and clients needing EDD
are usually in a frame of mind ranging from nervous to panicky.
These conditions will abate. EDD is essentially a commodity business,
with no meaningful brand differentiation on the current vendor landscape,
which adds up to an industry susceptible to large-scale and rapid consolidation. Once
this process starts, margins will shrink and vendor shake-out's will
occur. Best of breed will survive. But if you've built in-house
capacity, the "fallacy of sunk costs" will tempt you to continue using
it even if superior alternatives exist outside.
Iin the longer run, I challenge the notion that EDD is an
industry: I believe it's an ancillary expertise of firms who are
already in a variety of neighboring industries, such as document management,
storage, and forensics. According to the Economist, in
its current special issue on "The State of IT," at the turn of the century
large companies had "Chief Electricity Officers" to manage this critical,
arcane, and unpredictable resource. I predict a similar future
for "Chief EDD Officers."
Thanks to the good folks at Baker Robbins & Co., I was able to guest-blog the Knowledge Counsel Forum here in New York this past Thursday and Friday, October 28 and 29. Rather than act as a virtual transcriber of the mountain of information presented, I will instead recap the highlights, the insights, the unusual perspectives, and some of the wry observations which made these two days both intellectually rewarding and just plain enjoyable. (I also understand that the full text of all the presentations will soon be on-line at Glasser LegalWorks.)
Michael Mills, Director of Professional Development and KM at Davis-Polk, chaired the conference and kicked off Thursday morning with his characteristic wisdom delivered in his equally self-effacing style:
- Knowledge is the firm.
- But this has always been the case, so why is the case for KM particularly urgent now?
After all, law firms have been doing KM for years: Our collective hundreds of years of common law precedent is one of the largest knowledge bases in the world. But now:
1. There is too much for any individual to know.
2. Increasingly, we have arrived at knowledge parity with clients, and they now expect all lawyers from any AmLaw 200 firm to be "excellent."
3. And, firms have become too large to share knowledge organically, "by walking around."
IT is necessary but not sufficient; "The more valuable the knowledge, the less sophisticated the technology supporting it." If IT will get you only partway to KM nirvana, and a collaborative culture is also essential, what can KM do about a dysfunctional culture? "Forget it!" We are not going to change culture. Sharing is an expression of culture; not sharing is not a KM problem. "If you're not collaborating, you're not a firm."
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