About Us

What we do…
Adam Smith, Esq., LLC provides high-end consulting services to the legal profession, focusing on law firms, legal professionals and legal vendors globally.

Specific consulting services provided include:

  • Strategic assessments – firm-wide, practice areas, geography
  • Leadership and leadership development
  • Finance and financial management
  • Mergers and acquisitions – pre-merger due diligence, post-merger integration
  • Compensation – program design, overhaul or revision, and alignment with firm-wide strategy
  • IT and Knowledge Management – strategic considerations and applications
  • Alternatives to traditional associate career paths and non-traditional career paths for all lawyers
  • Marketing positioning and branding
  • Client management programs – planning, implementation, evaluation
  • Professional development
  • Recruiting and retention strategies
  • Research: Surveys, focus groups, one-on-one, and phone interviews

We also provide insights on emerging trends and implications of external factors, best practices and the impact of cultural considerations.

In addition to classic consulting, we also speak at legal conferences and law firm partner retreats and other meetings.

Based in New York City, we operate globally.


Adam Smith, Esq. Books

Bruce MacEwen, President

A lawyer and consultant to law firms on strategic and economic issues, Bruce is President of “Adam Smith, Esq.” (AdamSmithEsq.com), which provides management consulting services on the business and economics of  law firms in a wide array of markets worldwide. Since the company’s launch in late 2003, nearly 1,500 articles have appeared on “Adam Smith, Esq.” covering such topics as strategy, leadership, globalization, M&A, finance, compensation, cultural considerations, and partnership structures. In early 2013 Bruce published his first book, “Growth Is Dead: Now What?,” outlining the consequences for the legal industry of the great financial reset of 2008. It has received an overwhelmingly positive  response in the market, with strong worldwide sales; Bloomberg Law described it as having “immediately become required reading, from the one and only Bruce MacEwen.”

Bruce’s second book, “A New Taxonomy: The seven law firm business  models” came out in mid 2014, identifying distinct species of law firm businesses, their management priorities and challenges, intrinsic strengths and weaknesses, and future prospects.  David Morley, Worldwide Senior Partner of Allen & Overy, said “My test of a good business book is simple; does it provide context that clarifies your thinking? This book does.  It paints the BigLaw order of battle in vivid colors on a broad canvas. It helps you see the whole battlefield, not just the skirmishes.”

Recent consulting engagements have included developing strategic plans for offices, practice groups, and firms as a whole; pre-merger due diligence and post-merger integration; strategies for re-conceiving associate career paths; alternative and strategic billing;  and advising on the consequences of the economic “Great Reset” as well as the trend towards increasing segmentation among firms in every sector of the market.

Bruce has written for or been quoted in: Fortune; The Wall Street Journal; The New York Times; The Washington Post; Bloomberg News/Radio/TV; Business 2.0; The International Herald Tribune; The National Law Journal; The ABA Journal; The Lawyer; and other publications too numerous to mention.  He is a sought-after speaker and frequently appears at law firm retreats and legal industry conferences domestically and overseas.

Bruce is a Fellow in the College of Law Practice Management, “formed to honor and recognize distinguished law practice management professionals [and to] inspire excellence and innovation by honoring extraordinary achievement.”

Previously, Bruce:
•    Practiced securities law in-house for nearly ten years at Morgan Stanley/Dean Witter; and
•    Practiced litigation and corporate law with Shea & Gould and with Breed, Abbott & Morgan in New York.

Bruce was educated at Princeton University (BA magna cum laude in economics), at Stanford Law School (JD), and completed the MBA coursework at NYU’s Stern School of Business (evening program).

A native Manhattanite, he lives on New York’s Upper West Side with his wife and their dog.

direct: +1.212.866.4800
mobile: +1.212.866.2630
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Janet Stanton, Partner

Janet Stanton is an accomplished business executive who brings her experience from diverse industries and professional service organizations to bear on the business and strategic issues facing law firms in the 21st Century.

Most recently, Janet was Director, Client Relationship Program at Orrick, Herrington & Sutcliffe, which she joined as they expanded and re-worked their Client Relationship pilot initiative into a firm-wide priority to nurture and deepen client relationships.

At Adam Smith, Esq., Janet provides consulting services that help law firms address the increasingly challenging business environment law firms now find themselves in; helping them better prepare for tomorrow.

As Executive Vice President at the global communications agency, Bates Worldwide, she led several large, global client relationships for organizations such as Pfizer and the US Department of Defense. She was personally awarded a Certificate of Appreciation by the Office of the Secretary of Defense. Concurrently, Janet managed the largest business unit at Bates and under her leadership profits from the unit doubled in three years. Following Bates, she was President of a mid-sized full-service communications agency in Pennsylvania where she expanded the client base and increased profitability three-fold. Previously in her career, Janet worked in Brand Management at Johnson & Johnson and worked with such highly regarded companies as Procter & Gamble, Colgate Palmolive, Kraft and BASF.

Janet is a graduate of Vassar College, which she attended as a Regents Scholar. For the 2005–2008 term, she served on the Law Practice Management Section of the New York State Bar Association. She is based in New York City.

direct: +1.212.866.4270
mobile: +1.917.692.3927
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Bruce and Janet are also the co-founders of JD Match, the first online platform for legal recruiting in the 21st Century.

Doug Caddell, Senior Advisor

Doug Caddell is a veteran CIO and legal industry finance, operations, and technology expert with over 30 years of experience, most of it in the “C-suite” of a variety of organizations, including mid-sized and large law firms and large-scale law departments. His career has been distinguished by his earning a reputation as one of the rare few who combines a profound understanding of technology’s capabilities with the way lawyers and clients actually work—and how they could work more powerfully together with the right tools at their fingertips.80bdad0dde0de28a1c05ce08ac99a700

Doug is an internationally recognized speaker and writer on legal technology and in was named as International IT Director of the Year at the legal industry awards in London in 2009. Also that year he co-authored the book Achieving Excellence in Legal Technology Management, published by Thomson Reuters/West.  He has been a long-time member of the editorial advisory boards for Legal Management [Association of Legal Administrators] and regular contributor to Law Technology News.

Previously, Doug served as:

  • CIO of kCura Corporation, a leader in Gartner’s “E-Discovery Magic Quadrant,” and the firm behind the e-discovery software platform Relativity, used by law firms and corporate law departments worldwide.
  • CIO at Foley & Lardner, an AmLaw 50 firm, for thirteen years. At Foley, Doug was Chief Information Services Officer & CIO, with overall responsibility for the firm’s technology, knowledge management and library services functions.  He played a key role in focusing Foley’s technology capabilities on value-added services to the firm’s clients.  In recognition of Foley’s creative technology strategies, Doug was honored eight of eleven years by CIO magazine as one of the CIO-100, and by InformationWeek magazine as a top technology innovator and one of the InformationWeek 500 for the last six years of his tenure.  Doug’s work at Foley also won CIO magazine’s Enterprise Value Award, the only law firm ever to win this significant award.
  • CIO of a four-office, 130-lawyer firm based in Phoenix.
  • CIO of the Arizona Attorney General’s office (275 lawyers statewide).
  • A CPA and staff accountant with Laventhol & Horwath and Manager in the MIS practice with Ernst & Whinney (now Ernst & Young)

Doug is a recognized pioneer in cloud computing, cyber-security, “big data,” and business process management and optimization.

Doug has a degree in Management Information Systems and Accounting from the University of Arizona and earned his CPA.  He served on active duty in the US Navy for six years as an aircrewman and weather forecaster.

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Don’t Just Take Our Word for It

A sample of the many endorsements from the legal profession’s foremost authorities and practitioners…

  • “Simply the most famous online publication in the legal world.”
    –Chair, AmLaw 10 firm
  • “I just don’t know what the profession would do without you.”
    –Chairman, AmLaw 25 firm
  • “‘Adam Smith, Esq.’ is, and will remain, the definitive voice on law firm strategy.”
    –CEO and Chair, Silver Circle firm
  • “It is difficult to imagine that anyone in law firm management is not aware of Bruce MacEwen’s masterful review of the current state of the legal market.”
    -COO, Silver Circle firm
  • “You’re the brand name in law firm economics.  No one writes about this subject better, or thinks about it more creatively, than you.  There is no one out there–repeat, no one–who covers this business as well as you.   I tell people this guy is really, really good.”
    –Managing Partner, AmLaw 50 firm
  • “Indispensable…the one and only.”
    –Bloomberg Law
  • “Thank you for delivering such a stellar presentation; for one of our most cynical partners to approach me with such uncharacteristic enthusiasm immediately after you spoke was a pleasant surprise and the moment when I knew the conference was going in the right direction.”
    –Global head of marketing, Silver Circle firm
  • “The feedback is universally complimentary, which is no mean feat in any law firm. Thank you for the reach and variety of sources in your talk and the enviable eloquence with which it was delivered.”
    –Senior Partner,  Silver Circle firm